2h ago

Paid Advertising Strategist

Remote - Costa Rica
full-timemid RemoteMarketing & Advertising

Tech Stack

Description

You will own execution, performance, and growth of paid advertising campaigns across channels like Meta, LinkedIn, Google, YouTube, and Bing. You'll collaborate with account leadership, drive strategy, manage budgets, and communicate insights to clients to achieve business goals.

Requirements

  • 2-3 years digital marketing experience, 1-2 in agency setting
  • 2+ years Direct Response marketing (E-Commerce, Lead Gen, or B2B)
  • 2+ years hands-on Meta Ads for direct response campaigns
  • 2+ years Search Engine Marketing with bid optimization, keyword research, ad copy
  • Significant campaign management in Performance Max, Shopping, YouTube, Display, Local, or Bing Ads

Responsibilities

  • Own and execute paid social and paid media campaigns across Meta, LinkedIn, Google, YouTube, Bing
  • Lead campaign optimizations to improve performance against goals
  • Manage client budgets and advise on budget changes
  • Communicate strategy and performance insights to clients weekly
  • Leverage data to tell a story and articulate results with clear next steps
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