Description

As the ABM Program Director, you will manage the day-to-day operations of Ford's Audience Based Marketing model, coordinating cross-functional teams across media, creative, strategy, analytics, and CRM to ensure smooth workflow from audience discovery through activation and performance analysis.

Requirements

• Experience managing cross-channel marketing programs
• Strong project management and stakeholder coordination skills
• Familiarity with audience-based marketing and data-driven campaigns
• Ability to manage timelines, dependencies, and risk across multiple teams
• Excellent communication and documentation skills

Responsibilities

• Own ABM operating system including cadence, documentation, and status reporting
• Build and maintain master integrated ABM plan across all phases and channels
• Coordinate audience brief development and ensure alignment with messaging and channel implications
• Manage weekly performance reviews and optimization tracking with analytics and media teams
• Serve as central coordination point for Ford stakeholders and agency partners