1d ago
Director Marketing
Columbia
full-timesenior Remote
๐ Tech Stack
๐ผ About This Role
You'll own the full marketing funnel across B2B2E and DTC, driving brand awareness and growth strategies. Your work will directly impact revenue growth in a historically under-innovated sector by redefining the brand and enhancing customer experiences. This fully remote role offers the chance to lead a high-impact marketing engine and collaborate with executives across departments.
๐ฏ What You'll Do
- Own the full marketing funnel across B2B2E and DTC
- Define and execute holistic growth strategy integrating brand, performance, and partnerships
- Translate company priorities into marketing roadmaps tied to revenue and customer value
- Lead creative strategy and production ensuring unified brand and performance marketing
๐ Requirements
- 7-10 years of experience in performance marketing across paid, earned, and owned channels
- Bachelor's degree in Marketing, Business, or related field
- Hands-on experience with full funnel campaigns including broadcast media, Google, Meta, and SEO/AEO/GEO
- Experience managing multi-channel ad budgets and optimizing for various KPIs
โจ Nice to Have
- MBA or relevant certifications
- Knowledge of digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager
๐ Benefits & Perks
- ๐๏ธ Remote Role
- ๐ฅ Medical, dental, and vision insurance
- ๐ฐ 401(k) retirement plan with company match
- ๐จโ๐ฉโ๐งโ๐ฆ Paid parental leave and holidays
- ๐ Tuition assistance and enhanced family support
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Strategy Presentationยท 60 min
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