Tech Stack

Description

You will build and scale performance marketing programs across Europe and the UK, owning channel-level acquisition strategy, measurement rigor, and budget allocation to drive efficient user growth and revenue. You'll collaborate with data science, creative, legal, and product marketing teams to optimize performance across markets.

Requirements

• 7+ years of performance or growth marketing experience in consumer financial services, fintech, or similar data-intensive industry
• Experience launching and scaling paid acquisition programs in Europe and other non-US markets
• Demonstrated experience designing and running structured experiments (A/B tests, match market tests, multi-touch attribution)
• Strong analytical skills with experience using data for budget allocation and executive recommendations
• Familiarity with SQL and experience working with large datasets

Responsibilities

• Build performance marketing strategy across brokerage and crypto products in international markets
• Develop measurement approaches to evaluate channel incrementality and identify diminishing returns
• Partner with data science and external vendors to design match market tests and lift studies
• Work with creative and legal teams to develop country-specific messaging and creative strategies
• Collaborate with product marketing to design channel-specific user journeys and experiments