Description

You will own vertical positioning and go-to-market strategy for priority verticals like Hospitality, translating market insights into differentiated messaging and scalable sales plays. Partnering with Sales, Product, and Marketing, you'll drive revenue impact by equipping teams with compelling collateral and enablement assets.

Requirements

• 5+ years of product marketing experience in B2B SaaS
• Experience supporting complex multi-stakeholder sales cycles
• Strong analytical mindset translating data into strategy
• Clear communicator of complex technical concepts
• Self-starter comfortable with ambiguity and competing priorities

Responsibilities

• Own and refine ICP, segmentation, and TAM/SAM for verticals
• Develop differentiated vertical narratives and use cases
• Build scalable sales plays and cross-channel GTM programs
• Equip Sales and Enablement with collateral and objection handling
• Partner with CS and Customer Marketing to drive advocacy and expansion