3h ago
Senior Growth Marketing Manager
Toronto, Ontario
$155k-$165k / year
full-timesenior Remotecybersecurity
๐ Tech Stack
๐ผ About This Role
You'll architect and execute a full-funnel demand engine for a leading B2B cybersecurity SaaS company. You'll own the entire customer lifecycle, using data and experimentation to drive acquisition, retention, and expansion. This role offers autonomy to build a growth strategy for a highly technical audience.
๐ฏ What You'll Do
- Build and execute a full-funnel demand generation strategy.
- Optimize the entire customer lifecycle from acquisition to expansion.
- Design persona-based campaigns targeting security professionals.
- Leverage AI to enhance segmentation, targeting, and campaign production.
- Manage a sophisticated email marketing engine with AI-powered nurture.
๐ Requirements
- 5+ years in demand generation or growth marketing, preferably in cybersecurity or enterprise SaaS.
- Hands-on experience with AI tools for marketing segmentation, targeting, campaign production, and reporting.
- Deep expertise in B2B marketing tech stack including LinkedIn Campaign Manager, Google Ads, GA4, Salesforce, and Marketo.
- Proven track record of building and scaling full-funnel marketing programs that impact lead generation and customer retention.
โจ Nice to Have
- Experience marketing to CTI, SOC, or OSINT professionals.
- Highly analytical with a data-driven approach to marketing attribution and cohort analysis.
- Bachelor's degree in Marketing, Business, Communications, or related field.
๐ Benefits & Perks
- ๐ฐ Competitive salary plus bonus and equity.
- ๐๏ธ Remote work flexibility.
- ๐ Growth opportunities in a leading cybersecurity company.
- ๐ค Collaborative culture with cross-functional teams.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Portfolio Reviewยท 60 min
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