3h ago

Marketing Manager

Δ°stanbul

✨ $50k-$80k / yearest.

full-timemid Hybridsoftware

πŸ›  Tech Stack

πŸ’Ό About This Role

You'll own the growth strategy for AI-powered mobile apps like Genie and Fotorama, driving multi-channel user acquisition across Google Ads, Meta, and TikTok. Your core impact will be scaling campaigns to reach millions of users while maximizing ROAS and experimenting with new channels.

🎯 What You'll Do

  • Plan and optimize high-budget UA campaigns across Google Ads, Apple Search Ads, Meta, TikTok.
  • Collaborate with creative teams to develop high-performing ad concepts and analyze creative data.
  • Manage and optimize acquisition flows from first impression to subscription.
  • Analyze MMP data (AppsFlyer/Adjust) to turn raw data into profitable growth decisions.
  • Bridge marketing and product teams to improve onboarding and retention based on campaign insights.

πŸ“‹ Requirements

  • 3+ years of experience managing high-volume UA campaigns for mobile apps (iOS & Android).
  • Deep hands-on experience with Google Ads, Apple Search Ads, Meta, and TikTok.
  • Understanding of SKAN purchasing principles and mobile attribution.
  • Data fluency to analyze large datasets and turn insights into actionable decisions.

✨ Nice to Have

  • Experience with AppLovin.
  • Familiarity with Web-to-App acquisition strategies.
  • Experience guiding design teams to produce high-performing ad creatives.

🎁 Benefits & Perks

  • πŸ–οΈ Hybrid work with work-from-home Wednesdays.
  • πŸ“š Learning materials access.
  • πŸ₯ Premium private health insurance.
  • 🍽️ Meal and commute compensation.
  • πŸŽ‚ Birthday day off.

πŸ“¨ Hiring Process

Estimated timeline: 2-4 weeks Β· AI estimate

  1. 1Recruiter ScreenΒ· 30 min
  2. 2Hiring Manager InterviewΒ· 45 min
  3. 3Technical/Case InterviewΒ· 60 min
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