Tech Stack

Description

You will own audience strategy, targeting, and performance optimization for the Direct Mail channel at SoFi. You'll define targeting frameworks, partner cross-functionally to execute campaigns, and deliver actionable reporting to drive measurable business impact.

Requirements

• 5+ years marketing or campaign strategy experience
• Experience leading targeting strategy and performance analysis for marketing campaigns (Direct Mail preferred)
• Strong analytical skills with Tableau and AI reporting tools
• Ability to translate data into strategic recommendations
• Experience working cross-functionally with Data Science, Marketing, and Product teams

Responsibilities

• Own end-to-end targeting strategy across prospect and member audiences
• Develop segmentation frameworks to improve response and KPIs
• Design test-and-learn recommendations (holdouts, champion/challenger, incrementality)
• Translate targeting strategies into executable campaign plans and ensure accurate implementation
• Own campaign performance reporting and refine targeting strategies using real-time insights