15h ago
B2B Growth Marketing Specialist (Content & SEO/GEO)
Barcelona
โจ $80k-$120k / yearest.
full-timemid Hybrideducation
๐ Tech Stack
๐ผ About This Role
You'll build content into a scalable growth channel at Preply, an EdTech unicorn. You'll drive qualified traffic and pipeline through SEO, AI-powered content, and landing page optimization. This role uniquely blends content, product marketing, and growth experimentation.
๐ฏ What You'll Do
- Build and execute content & SEO roadmap for pipeline
- Create and optimize landing pages and conversion paths
- Align content with ICP, use cases, and value propositions
- Own inbound performance metrics: MQLs, SQLs, pipeline
๐ Requirements
- Experience in growth, content, SEO, or product marketing
- Solid understanding of SEO fundamentals
- Comfortable using AI tools to scale content production
- Data-driven with bias toward testing and iteration
โจ Nice to Have
- B2B SaaS background
- Familiarity with GA4, Looker, or Search Console
๐ Benefits & Perks
- ๐ Monthly lesson allowance on Preply.com
- ๐ Learning & Development budget
- ๐๏ธ Leave allowance and health insurance
- ๐ง Free mental health support platforms
- ๐๏ธ Gympass wellness centers
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical Assessmentยท 60 min
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