15h ago

B2B Growth Marketing Specialist (Content & SEO/GEO)

Barcelona

โœจ $80k-$120k / yearest.

full-timemid Hybrideducation

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll build content into a scalable growth channel at Preply, an EdTech unicorn. You'll drive qualified traffic and pipeline through SEO, AI-powered content, and landing page optimization. This role uniquely blends content, product marketing, and growth experimentation.

๐ŸŽฏ What You'll Do

  • Build and execute content & SEO roadmap for pipeline
  • Create and optimize landing pages and conversion paths
  • Align content with ICP, use cases, and value propositions
  • Own inbound performance metrics: MQLs, SQLs, pipeline

๐Ÿ“‹ Requirements

  • Experience in growth, content, SEO, or product marketing
  • Solid understanding of SEO fundamentals
  • Comfortable using AI tools to scale content production
  • Data-driven with bias toward testing and iteration

โœจ Nice to Have

  • B2B SaaS background
  • Familiarity with GA4, Looker, or Search Console

๐ŸŽ Benefits & Perks

  • ๐Ÿ“˜ Monthly lesson allowance on Preply.com
  • ๐Ÿ“š Learning & Development budget
  • ๐Ÿ–๏ธ Leave allowance and health insurance
  • ๐Ÿง  Free mental health support platforms
  • ๐Ÿ‹๏ธ Gympass wellness centers

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Technical Assessmentยท 60 min
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