Tech Stack

Description

You will own regional marketing initiatives in the U.S., driving pipeline and revenue through strategic field events, ABM campaigns, and cross-functional collaboration. You'll leverage AI marketing tools to optimize targeting and performance, working closely with sales to accelerate deal velocity.

Requirements

• 7-10 years of field or regional marketing experience, with at least 5 years focused on the U.S. market.
• Proven success in executing high-impact campaigns and events that drive revenue.
• Industry expertise in insurance, finance, or healthcare strongly preferred.
• Deep understanding of enterprise sales cycle and collaboration with account executives.
• Fluency with AI-enabled marketing platforms (e.g., lead scoring, content generation, personalization).

Responsibilities

• Develop and execute regional marketing plans aligned with sales priorities and revenue targets.
• Collaborate with Sales, Content Marketing, Product Marketing, and Partnerships to tailor content and campaigns for the U.S. market.
• Plan and execute integrated campaigns: field events, webinars, industry conferences, and account-based marketing.
• Build pipeline and accelerate sales cycles through region-specific strategies and customer engagement programs.
• Track and report on campaign performance, ROI, and pipeline impact using AI tools.