1h ago
Associate Manager, Global Brand Marketing
New York
full-timemid Hybridbeauty
Description
You will support the Senior Manager in executing the Styling category strategy, overseeing product lifecycle from NPD to core portfolio optimization. You'll manage cross-functional GTM execution, create marketing briefs, and ensure global toolkit delivery.
Requirements
- 3–5 years brand marketing experience in beauty or CPG
- Exceptional attention to detail and complex timeline management
- Self-starter comfortable managing up in fast-paced environment
Responsibilities
- Support NPD pipeline development with positioning, naming, and messaging
- Optimize Core Styling portfolio messaging and routine-building
- Author marketing and creative briefs for new launches and core supports
- Manage global go-to-market strategies and toolkit delivery
- Lead competitive research and performance reporting
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