1h ago

Associate Manager, Global Brand Marketing

New York
full-timemid Hybridbeauty

Description

You will support the Senior Manager in executing the Styling category strategy, overseeing product lifecycle from NPD to core portfolio optimization. You'll manage cross-functional GTM execution, create marketing briefs, and ensure global toolkit delivery.

Requirements

  • 3–5 years brand marketing experience in beauty or CPG
  • Exceptional attention to detail and complex timeline management
  • Self-starter comfortable managing up in fast-paced environment

Responsibilities

  • Support NPD pipeline development with positioning, naming, and messaging
  • Optimize Core Styling portfolio messaging and routine-building
  • Author marketing and creative briefs for new launches and core supports
  • Manage global go-to-market strategies and toolkit delivery
  • Lead competitive research and performance reporting
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