Description

In this strategic and operational leadership role, you will drive data-led CRM strategies, manage complex promotional calendars across multiple markets, and empower your team through data and scalable processes. You'll coach a high-performing CRM team, streamline workflows, and collaborate cross-functionally to enhance customer engagement and retention.

Requirements

• 5-7+ years of CRM experience with global .com markets and high-volume databases
• Advanced understanding of CRM metrics, segmentation, predictive modeling, A/B testing
• Proven track record of building frameworks that enable data-driven decision-making
• Demonstrated success leading geographically spread teams of 20+ people
• Strong communication skills for technical and non-technical audiences

Responsibilities

• Use data to drive CRM strategy, promotions, and campaign structures
• Manage complex promotional calendars with hundreds of events across multiple markets
• Build frameworks and training to enable teams to self-serve on data insights
• Lead and develop a high-performing CRM team of 20+ people
• Streamline CRM workflows and introduce scalable automation