Description

You will lead product launches by translating strategy into clear messaging and assets, own messaging for features and releases, and partner with product management and go-to-market teams to drive adoption. This role focuses on creating credible, focused communications that help engineering teams understand and use CoLab's AI platform.

Requirements

• 5-7+ years total B2B software or manufacturing experience
• 2+ years product marketing experience
• Experience with customer research and data-driven GTM strategy
• Track record influencing customer and pipeline outcomes via positioning and messaging
• Combination of strategic and hands-on tactical execution skills

Responsibilities

• Execute product launches by translating campaign strategy into messaging, briefs, and launch assets
• Own messaging for features and bundled releases across email, presentations, social posts
• Partner with Product Management to understand roadmap and manage launch logistics
• Collaborate with GTM Enablement to create educational materials for Sales and Customer Success
• Own messaging and effectiveness for key website pages (product, feature, use case)