💼 About This Role

You'll manage marketing campaigns for Malayalam OTT & TV, including ATL and BTL executions. You'll collaborate with the marketing team to create revenue-generating content strategies. This role offers experience in brand solutions and integrations.

🎯 What You'll Do

• Develop and execute large-scale marketing campaigns across traditional and digital channels.
• Design and implement BTL initiatives including on-ground activations and mall events.
• Execute hyperlocal marketing strategies with local vendors and regional agencies.
• Plan and execute OTT-specific events such as press launches and influencer engagements.

📋 Requirements

• MBA or postgraduate degree.
• 8-10 years work experience in a related role.
• Experience managing marketing campaigns and media relations.

✨ Nice to Have

• Experience with Real Magnet.
• Experience in brand solutions or integrations.
• Ability to work creatively in a fast-paced environment.

🎁 Benefits & Perks

• 🎯 Brand Partnerships - Collaborate with top media houses
• 🎥 Event Management - Lead high-profile OTT launches
• 📈 Revenue Generation - Drive content-led marketing campaigns
• 🤝 Team Collaboration - Work with programming and creative teams
• 🔗 Network Building - Cultivate relationships with influencers

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study Presentation· 60 min

🚩 Heads Up

• Role combines both content marketing and event execution, which may stretch focus.
• Experience level requirement (8-10 years) is high for an assistant manager role.