🛠 Tech Stack

💼 About This Role

You'll own messaging, positioning, and go-to-market for a portfolio of DTC telehealth brands, starting with men's health ED and an upcoming GLP-1 brand. You'll translate business goals into creative direction and campaign strategy, partnering with AI video creators and media buyers. This role sits at the intersection of product, marketing, and performance, offering a chance to shape brand narratives in a fast-growing category.

🎯 What You'll Do

• Define value propositions and messaging for each brand and SKU
• Develop campaign concepts and creative briefs for paid social, email, landing pages
• Partner with media buyers to align creative strategy with performance goals
• Review campaign performance data to adjust messaging and creative direction

📋 Requirements

• 3–6 years in marketing manager, product marketing, or growth marketing
• Strong B2C/DTC background in health/wellness, subscription, or telehealth
• Excellent messaging and copywriting instincts
• Prior remote work experience with US/UK companies

✨ Nice to Have

• Experience launching new DTC brands from 0 to 1
• Prior work in regulated spaces (health, medtech, supplements)
• Familiarity with lifecycle/CRM tools like Klaviyo or Postscript

🎁 Benefits & Perks

• 🏖️ Remote-first culture
• 📈 Competitive pay
• 🚀 Growth opportunities

📨 Hiring Process

Estimated timeline: 2-4 weeks

1. 1Video recording submission· 10 min
2. 2Recruiter screen· 30 min
3. 3Hiring manager interview· 45 min
4. 4Offer· 1 week