3h ago

Associate Director, Omnichannel

Redwood City, California, United States
full-timedirectorbiotechnology

Tech Stack

Description

You will lead omnichannel HCP marketing operations for oncology brands, translating brand strategies into high-impact customer engagement experiences across personal and non-personal channels. You'll build scalable capabilities, optimize customer journeys, and elevate omnichannel maturity in a fast-paced biotech environment preparing for commercialization.

Requirements

  • Forward-thinking, digitally fluent marketing operations leader with experience in omnichannel campaign management
  • Proven ability to partner with Brand Leads in translating strategy into high-impact customer engagement
  • Experience with CRM and marketing automation platforms (e.g., Veeva CRM, Salesforce Marketing Cloud)
  • Ability to influence without formal authority in a matrixed environment
  • Experience in oncology or biotech commercialization

Responsibilities

  • Partner with Brand, Sales, and Medical to operationalize integrated omnichannel HCP strategies
  • Develop and execute comprehensive marketing plans for oncology PDAC/GI launch products
  • Support pre-launch, launch, and in-line brand initiatives through scalable omnichannel frameworks
  • Present marketing performance insights and recommendations to Commercial Leadership Team
  • Connect HCP omnichannel campaign development, configuration, and deployment across CRM and marketing automation platforms
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