3h ago
Associate Director, Omnichannel
Redwood City, California, United States
full-timedirectorbiotechnology
Tech Stack
Description
You will lead omnichannel HCP marketing operations for oncology brands, translating brand strategies into high-impact customer engagement experiences across personal and non-personal channels. You'll build scalable capabilities, optimize customer journeys, and elevate omnichannel maturity in a fast-paced biotech environment preparing for commercialization.
Requirements
- Forward-thinking, digitally fluent marketing operations leader with experience in omnichannel campaign management
- Proven ability to partner with Brand Leads in translating strategy into high-impact customer engagement
- Experience with CRM and marketing automation platforms (e.g., Veeva CRM, Salesforce Marketing Cloud)
- Ability to influence without formal authority in a matrixed environment
- Experience in oncology or biotech commercialization
Responsibilities
- Partner with Brand, Sales, and Medical to operationalize integrated omnichannel HCP strategies
- Develop and execute comprehensive marketing plans for oncology PDAC/GI launch products
- Support pre-launch, launch, and in-line brand initiatives through scalable omnichannel frameworks
- Present marketing performance insights and recommendations to Commercial Leadership Team
- Connect HCP omnichannel campaign development, configuration, and deployment across CRM and marketing automation platforms
0 views 0 saves 0 applications