🛠 Tech Stack

💼 About This Role

You'll lead retention marketing for a fast-growing digital insurance platform, owning multi-channel campaigns and automated customer journeys. You'll directly impact revenue and profitability by optimizing loyalty programs and cross-sell strategies. This role offers hybrid work in Malaysia with competitive remuneration.

🎯 What You'll Do

• Manage multi-channel retention campaigns (Email, SMS, Push, In-App).
• Design automated customer journeys for key segments.
• Conduct experimentation on campaign components.
• Develop cross-sell strategies and manage loyalty partners.

📋 Requirements

• 2+ years of CRM, Retention Marketing, or Digital Campaign Management experience.
• Proficiency in Excel (Pivot Tables) and Google Analytics.
• Experience with Braze, Salesforce Marketing Cloud, or equivalent.
• Knowledge of mobile app ecosystems and push notifications.

✨ Nice to Have

• Familiarity with AARRR growth framework.
• Experience in high-volume subscription business.
• Multi-product bundling experience.

🎁 Benefits & Perks

• 🏖️ Hybrid work setup
• 💰 Competitive remuneration
• 🚀 Opportunities to scale impact
• 📈 Data-driven environment

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Technical/Strategy Interview· 60 min

🚩 Heads Up

• Hybrid work setup listed as OnSite in metadata but description says hybrid
• Requires 2+ years but title is 'Lead' which may indicate higher seniority