Description

You'll lead the BMW MINI social media hub, orchestrating a unified social presence across 26 EMEA markets. You'll be the strategic heartbeat, translating iconic automotive brands into high-performing, culturally relevant content while managing teams and C-suite relationships.

Requirements

• 10+ years industry experience with 5+ years in lead role managing high-value interdisciplinary work
• Exceptional strategic architect capabilities to design long-term client growth strategies
• Deep mastery of social media and strong background in automotive industry
• Strong operational and commercial acumen with understanding of financial levers for profitability
• Native in German and fluent in English

Responsibilities

• Lead social roadmap for BMW MINI across 26 EMEA markets with 'centralized strategy, localized execution'
• Own P&L for the social account, identify organic growth opportunities, and execute client strategies
• Lead and mentor a multidisciplinary team fostering high performance and commercial focus
• Act as trusted advisor to BMW/MINI marketing leads, defending creative work while speaking business KPIs and ROI
• Oversee delivery of complex work scopes across social, production, experience, and data ensuring operational excellence