💼 About This Role

You'll lead go-to-market for product launches at a fast-growing AI entertainment company. You will own ASO performance across iOS and Android and write in-product conversion copy for monetization surfaces. This is Character's first dedicated PMM hire, giving you the chance to define the function from scratch.

🎯 What You'll Do

• Lead end-to-end GTM strategy for product launches
• Own app store optimization across iOS and Android
• Write and test in-product monetization copy
• Plan and execute subscription promo calendar

📋 Requirements

• 5-8+ years of product marketing experience
• Proven track record leading product launches and campaigns
• Strong hands-on copywriting for conversion surfaces
• Deep ASO experience owning app store performance

✨ Nice to Have

• Early PMM hire who built the function from scratch
• Experience marketing to Gen Z or community-driven audiences
• International ASO or localization experience

🎁 Benefits & Perks

• 💰 Competitive Salary with equity
• 🏖️ Flexible PTO
• 🏥 Health Insurance
• 🚀 High-growth AI startup
• 🌍 Hybrid work in Redwood City

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study / Take-home· 1 week
4. 4Final Round (Leadership)· 1 hour