Description

You will develop and implement the business and product marketing strategy for FDCA and releaf® (PEF), collaborating with cross-functional teams to drive market adoption. You will manage external agencies, plan product launches, oversee trade shows, and manage the marketing budget. Your role is crucial in communicating the value of Avantium's sustainable technologies to brand owners, consumers, and licensees.

Requirements

• Bachelor's degree in marketing, business administration, or related field; Master's is a plus
• Deep knowledge of B2B and B2C marketing, communication, brand management, and trade shows
• Proven experience in campaign development and market research
• Strategic thinker with strong execution skills and ability to translate technical information for diverse audiences
• Excellent negotiation skills and ability to work collaboratively across teams

Responsibilities

• Develop and implement business and product marketing strategy for FDCA and releaf® (PEF) aligned with business goals
• Collaborate with Business Development and Licensing teams on business communication strategy
• Manage relationships with external marketing agencies and partners
• Plan and execute releaf® application launches with cross-functional teams
• Manage company participation at conferences and trade shows, and oversee marketing budget