💼 About This Role

You'll lead go-to-market strategy for new B2C digital products, driving user acquisition, activation, and retention. You'll shape positioning and messaging from the ground up while collaborating with cross-functional teams. This role offers significant autonomy to directly impact revenue at a global scale.

🎯 What You'll Do

• Define product marketing strategy and go-to-market execution for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with a strong LTV focus
• Conduct market research and drive experimentation via A/B testing

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven impact on core metrics like revenue and retention
• Strong expertise in positioning and go-to-market strategy
• Experience with performance marketing channels and A/B testing

✨ Nice to Have

• Experience in fast-paced, data-driven environments
• Leadership in matrix organizations

🎁 Benefits & Perks

• 🏖️ Fully remote work opportunity
• 📅 28 days paid vacation per year
• 🏥 Wellness days (7 annually) and health benefits up to $1,000 gross
• 💵 Referral bonuses up to $5,000
• 📚 Professional training reimbursement (50%) and English course discounts

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Presentation· 60 min