3h ago
Principal Software Engineer - Bidder & Pacing Platform Team (Buy-Side)
Redwood City, US
full-timesenior Hybridadvertising technology
Tech Stack
+4
Description
You will lead the design and development of highly scalable, low-latency buy-side ad tech systems. You'll own critical components of the bidding and optimization stack, influence system architecture, and mentor engineers to drive measurable performance outcomes across large-scale advertising campaigns.
Requirements
- 8+ years software engineering experience with depth in ad tech / performance advertising / DSP buy-side
- Strong hands-on experience with Golang in building low-latency, high-scale backend systems
- Proven experience designing and operating real-time bidding platforms or ad serving systems
- Deep understanding of campaign pacing, budget allocation, and performance optimization algorithms
- Experience with streaming and distributed systems (Kafka, Flink, Spark Streaming)
Responsibilities
- Architect and build high-throughput, ultra-low-latency real-time bidding systems for buy-side advertising platforms
- Lead development of bidder services handling millions of QPS using Golang/C/C++
- Design and implement campaign pacing, budget management, and delivery optimization algorithms
- Build real-time data pipelines for impressions, clicks, conversions, and attribution using Kafka, Flink, or Spark
- Collaborate with ML engineers to productionize bid optimization and incremental models
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