Tech Stack

Description

You will help define how users interact with advertising across Roku's ecosystem, working on next-generation native and interactive ad formats that balance advertiser value with a high-quality user experience. You'll assist in feature execution, write PRDs, conduct market research, set up A/B tests, and coordinate cross-functionally.

Requirements

• 0-2 years experience in product management, digital marketing, or technical field
• Bachelor's degree in technical or business-related field (Computer Science, Engineering, or similar)
• Analytical rigor with ability to use SQL or visualization tools (Tableau/Looker)
• Customer empathy and focus on user experience
• Strong written and verbal communication skills

Responsibilities

• Assist in end-to-end lifecycle of new ad formats from concept to launch
• Author PRDs and user stories translating business needs into actionable requirements
• Conduct competitive analysis and user research on interactive advertising trends
• Partner with Data Science to set up A/B tests and monitor metrics like CTR and engagement
• Serve as bridge between Sales, Marketing, and Engineering to gather advertiser requirements