about 5 hours ago

Social Media Manager, Social Reputation

Ireland

$68,000-$80,000 / year

full-timemid Remotehospitality

Description

You will lead a cross-regional team to safeguard Airbnb's narrative across social platforms, identifying emerging issues and coordinating rapid response strategies in collaboration with stakeholders. This role involves managing day-to-day social listening, reporting on performance analytics, coaching team members, and developing best practice playbooks to protect brand reputation.

Requirements

  • 5+ years experience in social media, communications, customer service, strategy, crisis, or project management
  • Proven leadership in fast-paced cross-regional environments, including coaching teams and driving operational excellence
  • Exceptional written and verbal communication skills, adept at influencing stakeholders at all levels
  • Strong business acumen with advanced problem-solving, analytical, and critical thinking skills
  • Experience driving projects from ideation to execution
  • Highly organized with ability to manage multiple projects simultaneously
  • Proficient in using data tools to extract insights and develop reports
  • Ability to produce high-quality work under tight deadlines and shifting priorities
  • Passion for Airbnb's mission and proactive continuous learning
  • Availability to work Monday-Friday, 9-hour days starting between 6am-8am Dublin time; flexibility for weekends/holidays when needed

Responsibilities

  • Identify daily emerging issues across social media channels, spotting trends and potential risks in real time
  • Assist with reporting and data collection, including quarterly reports, social listening insights, deep dives, and performance analytics
  • Evaluate the need for response strategies and proactively communicate with leadership and stakeholders
  • Assess and measure the effectiveness of campaigns and projects using data-driven insights
  • Manage cross-regional teams by coaching, delivering feedback, and fostering high performance
  • Conduct quality assurance reviews for social presence accuracy and timeliness
  • Optimise workflows and drive operational efficiency across all functions
  • Foster strong stakeholder relationships across Community Support and Communications
  • Develop training materials, playbooks, and guidance for rapid social media response
  • Draft, approve, and publish content across social channels
  • Provide coverage for Lead's duties when needed
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