about 5 hours ago
Social Media Manager, Social Reputation
Ireland
$68,000-$80,000 / year
full-timemid Remotehospitality
Description
You will lead a cross-regional team to safeguard Airbnb's narrative across social platforms, identifying emerging issues and coordinating rapid response strategies in collaboration with stakeholders. This role involves managing day-to-day social listening, reporting on performance analytics, coaching team members, and developing best practice playbooks to protect brand reputation.
Requirements
- 5+ years experience in social media, communications, customer service, strategy, crisis, or project management
- Proven leadership in fast-paced cross-regional environments, including coaching teams and driving operational excellence
- Exceptional written and verbal communication skills, adept at influencing stakeholders at all levels
- Strong business acumen with advanced problem-solving, analytical, and critical thinking skills
- Experience driving projects from ideation to execution
- Highly organized with ability to manage multiple projects simultaneously
- Proficient in using data tools to extract insights and develop reports
- Ability to produce high-quality work under tight deadlines and shifting priorities
- Passion for Airbnb's mission and proactive continuous learning
- Availability to work Monday-Friday, 9-hour days starting between 6am-8am Dublin time; flexibility for weekends/holidays when needed
Responsibilities
- Identify daily emerging issues across social media channels, spotting trends and potential risks in real time
- Assist with reporting and data collection, including quarterly reports, social listening insights, deep dives, and performance analytics
- Evaluate the need for response strategies and proactively communicate with leadership and stakeholders
- Assess and measure the effectiveness of campaigns and projects using data-driven insights
- Manage cross-regional teams by coaching, delivering feedback, and fostering high performance
- Conduct quality assurance reviews for social presence accuracy and timeliness
- Optimise workflows and drive operational efficiency across all functions
- Foster strong stakeholder relationships across Community Support and Communications
- Develop training materials, playbooks, and guidance for rapid social media response
- Draft, approve, and publish content across social channels
- Provide coverage for Lead's duties when needed
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