Tech Stack

Description

You will drive adoption and growth of Gusto's mobile-first financial products for employees. You'll own go-to-market strategy, positioning, and lifecycle campaigns to help millions get more from their paycheck.

Requirements

• 5-7 years product marketing experience with B2C or fintech focus
• 1-3 years lifecycle marketing experience
• Using customer insights and data for segmentation and experimentation
• Experience with automated lifecycle campaigns via email, SMS, push, in-app (Iterable or Braze a plus)
• Strong leadership, communication, and cross-functional collaboration skills

Responsibilities

• Identify unmet customer needs, develop segmentation, and evaluate competitive landscape
• Create positioning, messaging, and value propositions for target audiences
• Design and execute go-to-market strategies to drive awareness, adoption, and engagement
• Run automated multi-channel campaigns (email, SMS, push, in-app) with Product and Engineering
• Partner with cross-functional teams on strategy, goal setting, and performance tracking