1d ago

Product Marketing Manager

Canada
full-timesenior Remoteeducation

๐Ÿ’ผ About This Role

You'll own go-to-market strategy for a leading Kโ€“12 learning platform, sitting at the intersection of product, marketing, and education. You'll define positioning and messaging for new products, enabling revenue teams and ensuring consistent global market adoption. This high-visibility role directly shapes adoption, growth, and long-term customer success across multiple international markets.

๐ŸŽฏ What You'll Do

  • Own end-to-end product marketing and go-to-market strategies
  • Develop messaging and campaign strategies for platform offerings
  • Conduct market research and competitive analysis in Kโ€“12 education
  • Build sales enablement assets like pitch decks and case studies

๐Ÿ“‹ Requirements

  • 5+ years in Product Marketing, ideally in SaaS or EdTech
  • Ability to translate technical features into clear value propositions
  • Proven experience leading GTM strategy and product launches
  • Strong cross-functional collaboration and project management skills

โœจ Nice to Have

  • Deep empathy for educators and Kโ€“12 learning environments
  • Experience with quantitative data and qualitative insights
  • Experience in education technology or SaaS environments

๐ŸŽ Benefits & Perks

  • ๐Ÿฅ Medical, dental, orthodontics, and vision coverage
  • ๐Ÿ’ฐ 401(k) retirement plan with employer match
  • ๐Ÿ–๏ธ Flexible paid time off policy
  • ๐Ÿ‘ถ Paid parental leave
  • ๐Ÿ’ป Monthly technology stipend and home office setup support

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Callยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Cross-functional Panelยท 60 min
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