1d ago
Product Marketing Manager
Canada
full-timesenior Remoteeducation
๐ผ About This Role
You'll own go-to-market strategy for a leading Kโ12 learning platform, sitting at the intersection of product, marketing, and education. You'll define positioning and messaging for new products, enabling revenue teams and ensuring consistent global market adoption. This high-visibility role directly shapes adoption, growth, and long-term customer success across multiple international markets.
๐ฏ What You'll Do
- Own end-to-end product marketing and go-to-market strategies
- Develop messaging and campaign strategies for platform offerings
- Conduct market research and competitive analysis in Kโ12 education
- Build sales enablement assets like pitch decks and case studies
๐ Requirements
- 5+ years in Product Marketing, ideally in SaaS or EdTech
- Ability to translate technical features into clear value propositions
- Proven experience leading GTM strategy and product launches
- Strong cross-functional collaboration and project management skills
โจ Nice to Have
- Deep empathy for educators and Kโ12 learning environments
- Experience with quantitative data and qualitative insights
- Experience in education technology or SaaS environments
๐ Benefits & Perks
- ๐ฅ Medical, dental, orthodontics, and vision coverage
- ๐ฐ 401(k) retirement plan with employer match
- ๐๏ธ Flexible paid time off policy
- ๐ถ Paid parental leave
- ๐ป Monthly technology stipend and home office setup support
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Cross-functional Panelยท 60 min
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