Description

As the senior-most marketing leader for an ambitious mobile game launching in China, you will build and lead the local marketing function, working with global teams and the IP holder to bring a world-class game to millions of players.

Requirements

• 10-12+ years experience leading marketing strategy for successful mobile F2P titles in China
• Fluent in Mandarin and English
• Deep understanding of China's mobile gaming ecosystem including UA, content marketing, and KOL strategy
• Demonstrated success launching or scaling major games in China
• Experience working with global licensors or external IP holders

Responsibilities

• Build and lead the China marketing function, establishing strategic foundation for positioning, audience, and messaging
• Develop and execute comprehensive China-market launch and live-ops strategies across local platforms and channels
• Create integrated, data-driven campaigns across brand, content, social, and performance marketing
• Collaborate with cross-functional teams and global marketing teams across regions
• Manage relationship with external IP licensor, including strategy alignment and creative review