11h ago
Senior Integrated Marketing Manager
Raleigh, North Carolina
$146k-$219k / year
full-timeseniorsoftware
💼 About This Role
You'll architect end-to-end customer journeys and orchestrate integrated GTM campaigns for a data storage platform. Your work will directly shape market experience and drive revenue growth. You'll collaborate across Web, Digital, and Brand teams to ensure a consistent brand voice.
🎯 What You'll Do
- Design and orchestrate integrated GTM journeys using a JTBD framework
- Drive cross-functional execution aligning MOPS, Digital, and Product teams
- Optimize KPIs like buying group coverage and pipeline progression
- Present journey strategies and results to executive leadership
📋 Requirements
- Expertise in B2B integrated marketing strategy within tech sector
- Proven ability to map complex buyer lifecycles and implement personalization
- Demonstrated success in cross-functional leadership and project management
- Proficiency with marketing technology stacks and analytics tools
✨ Nice to Have
- Experience in IT, data storage, or cloud computing
- Experience managing external agency partnerships
🎁 Benefits & Perks
- 🏖️ Flexible time off
- 🌱 Wellness resources
- 🎉 Company-sponsored team events
- 💡 Innovation culture
- 📈 Growth opportunities
📨 Hiring Process
Estimated timeline: 3-5 weeks · AI estimate
- 1Recruiter Screen· 30 min
- 2Hiring Manager Interview· 60 min
- 3Cross-functional Panel· 60 min
- 4Executive Interview· 45 min
🚩 Heads Up
- Primarily in-office requirement in Raleigh may limit flexibility
- Broad salary range ($146k-$219k) may indicate role level ambiguity
- No explicit tech stack mentioned for a marketing tech role
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