11h ago

Senior Integrated Marketing Manager

Raleigh, North Carolina

$146k-$219k / year

full-timeseniorsoftware

💼 About This Role

You'll architect end-to-end customer journeys and orchestrate integrated GTM campaigns for a data storage platform. Your work will directly shape market experience and drive revenue growth. You'll collaborate across Web, Digital, and Brand teams to ensure a consistent brand voice.

🎯 What You'll Do

  • Design and orchestrate integrated GTM journeys using a JTBD framework
  • Drive cross-functional execution aligning MOPS, Digital, and Product teams
  • Optimize KPIs like buying group coverage and pipeline progression
  • Present journey strategies and results to executive leadership

📋 Requirements

  • Expertise in B2B integrated marketing strategy within tech sector
  • Proven ability to map complex buyer lifecycles and implement personalization
  • Demonstrated success in cross-functional leadership and project management
  • Proficiency with marketing technology stacks and analytics tools

✨ Nice to Have

  • Experience in IT, data storage, or cloud computing
  • Experience managing external agency partnerships

🎁 Benefits & Perks

  • 🏖️ Flexible time off
  • 🌱 Wellness resources
  • 🎉 Company-sponsored team events
  • 💡 Innovation culture
  • 📈 Growth opportunities

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

  1. 1Recruiter Screen· 30 min
  2. 2Hiring Manager Interview· 60 min
  3. 3Cross-functional Panel· 60 min
  4. 4Executive Interview· 45 min

🚩 Heads Up

  • Primarily in-office requirement in Raleigh may limit flexibility
  • Broad salary range ($146k-$219k) may indicate role level ambiguity
  • No explicit tech stack mentioned for a marketing tech role
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