1d ago
Manager Digital Marketing
El Segundo, CA
โจ $90k-$120k / yearest.
full-timemidmedia
๐ Tech Stack
๐ผ About This Role
You'll help drive ticket sales and fan engagement by optimizing digital channels for the LA Kings. You'll use data to improve the fan journey from ads to purchase and retention, working with internal teams and agencies. This role offers the chance to shape digital strategy for a top sports franchise.
๐ฏ What You'll Do
- Lead weekly and monthly digital performance reporting across channels.
- Build fan segmentation and automated journeys in Salesforce Marketing Cloud.
- Turn business goals into digital marketing plans across paid media, web, and app.
- Maintain a testing plan across creative, offers, timing, and landing pages.
๐ Requirements
- 4-6 years experience in digital performance marketing or lifecycle/CRM.
- Hands-on experience with Salesforce Marketing Cloud including campaign execution.
- Proficiency with Google Analytics, Adobe Analytics, or similar reporting tools.
- Experience supervising the work of others.
โจ Nice to Have
- Experience in sports or entertainment.
- Familiarity with paid media platforms like Meta and Google Ads.
๐ Benefits & Perks
- ๐๏ธ Flexible PTO
- ๐ฅ Health insurance
- ๐ 401(k) matching
- ๐๏ธ Employee event tickets
๐จ Hiring Process
Estimated timeline: 2-3 weeks ยท AI estimate
- 1Recruiter Screeningยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Panel Interviewยท 60 min
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