🛠 Tech Stack

💼 About This Role

You'll own the full customer journey at Roofr from acquisition through expansion, driving engagement and revenue across email, SMS, in-app messaging, and more. This is a highly hands-on role where you'll build and execute campaigns, not just strategize. You'll work cross-functionally with Revenue, Content, and Data teams to deliver data-driven lifecycle marketing at a fast-growing startup.

🎯 What You'll Do

• Map and improve Roofr's customer lifecycle, identifying drop-off points and triggers
• Build multi-touch lifecycle campaigns via email, SMS, in-app, and sales sequences
• Use segmentation, A/B testing, and analytics to optimize campaign performance
• Own campaign reporting across HubSpot, Amplitude, GA4, and Pendo

📋 Requirements

• 4+ years in lifecycle marketing or marketing automation in a startup SaaS environment
• Experience supporting both PLG and sales-assisted growth motions
• Hands-on experience with HubSpot, Amplitude, Pendo, or Customer.io
• Proven use of AI tools in daily workflow for content and campaign analysis

✨ Nice to Have

• HubSpot Marketing Certification
• Basic knowledge of HTML for email building
• Familiarity with predictive modeling concepts like churn scoring

🎁 Benefits & Perks

• 🏖️ Flexible time off plus mandatory first week PTO and Friday off per month
• 💰 RRSP/401k match
• 🏥 100% employer-paid premiums for Extended Healthcare and Dental (Canada) or 80% (US)
• 🏡 Home office setup stipend and internet/phone allowance
• 🌐 Remote first culture and annual company retreat

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Case Interview· 60 min