1d ago
Journey Orchestration Lead
Santa Clara, California
$182k-$273k / year
full-timeleadsoftware
🛠 Tech Stack
💼 About This Role
You'll architect Everpure's personalized buyer experience, turning static campaigns into a dynamic one-to-one marketing engine using our CDP. You'll sit at the critical intersection of Marketing Data Strategy and Campaign Execution, triggering high-impact real-time interactions across all global channels. By partnering with Product Marketing and Data Science, you'll ensure every touchpoint feels intentional.
🎯 What You'll Do
- Architect multi-channel journeys with Journey Managers and Product Marketing.
- Design business rules in CDP and marketing automation for real-time engagement.
- Lead build, QA, and deployment of event-triggered programs in Marketo and Adobe.
- Establish A/B testing roadmap and monitor journey health for conversion optimization.
📋 Requirements
- Advanced proficiency in Marketo Engage and integration with Salesforce.
- Proven ability to translate data schemas into journey logic and triggers.
- Track record of redesigning cross-functional processes for scalable frameworks.
- Strong fluency in multivariate testing and optimization techniques.
✨ Nice to Have
- Experience with Customer Data Platforms (CDP).
- Knowledge of GDPR/CCPA compliance.
🎁 Benefits & Perks
- 📈 Growth: space and support to grow, Fortune's Best Workplaces in Technology™.
- 🏖️ Flexible time off and wellness resources.
- 🎉 Company-sponsored team events.
- 💰 Incentive pay and/or equity.
- 🤝 Team: collaborative environment with employee resource groups.
📨 Hiring Process
Estimated timeline: 2-4 weeks · AI estimate
- 1Recruiter Screen· 30 min
- 2Hiring Manager Interview· 45 min
- 3Technical/Case Interview· 60 min
- 4Offer· N/A
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