1d ago

Journey Orchestration Lead

Santa Clara, California

$182k-$273k / year

full-timeleadsoftware

🛠 Tech Stack

💼 About This Role

You'll architect Everpure's personalized buyer experience, turning static campaigns into a dynamic one-to-one marketing engine using our CDP. You'll sit at the critical intersection of Marketing Data Strategy and Campaign Execution, triggering high-impact real-time interactions across all global channels. By partnering with Product Marketing and Data Science, you'll ensure every touchpoint feels intentional.

🎯 What You'll Do

  • Architect multi-channel journeys with Journey Managers and Product Marketing.
  • Design business rules in CDP and marketing automation for real-time engagement.
  • Lead build, QA, and deployment of event-triggered programs in Marketo and Adobe.
  • Establish A/B testing roadmap and monitor journey health for conversion optimization.

📋 Requirements

  • Advanced proficiency in Marketo Engage and integration with Salesforce.
  • Proven ability to translate data schemas into journey logic and triggers.
  • Track record of redesigning cross-functional processes for scalable frameworks.
  • Strong fluency in multivariate testing and optimization techniques.

✨ Nice to Have

  • Experience with Customer Data Platforms (CDP).
  • Knowledge of GDPR/CCPA compliance.

🎁 Benefits & Perks

  • 📈 Growth: space and support to grow, Fortune's Best Workplaces in Technology™.
  • 🏖️ Flexible time off and wellness resources.
  • 🎉 Company-sponsored team events.
  • 💰 Incentive pay and/or equity.
  • 🤝 Team: collaborative environment with employee resource groups.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

  1. 1Recruiter Screen· 30 min
  2. 2Hiring Manager Interview· 45 min
  3. 3Technical/Case Interview· 60 min
  4. 4Offer· N/A
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