1d ago
Senior Associate, Event Marketing
New York
$45.5k-$78k / year
full-timejuniorconsulting
๐ Tech Stack
๐ผ About This Role
You'll drive audience acquisition for GLG's events portfolio, executing targeted email campaigns and client outreach. Your core impact is converting prospects into engaged attendees through data-driven campaign optimization and close collaboration with event teams.
๐ฏ What You'll Do
- Conduct daily direct email outreach to clients to drive event attendance
- Partner with programmers to build target audience lists and maximize RSVP conversion
- Support email marketing campaign execution including segmentation and deployment
- Write and edit promotional copy for event invitations and landing pages
๐ Requirements
- Bachelor's degree or equivalent experience
- 2+ years of experience in marketing or campaign management
- Experience executing email marketing campaigns with audience segmentation and A/B testing
- Hands-on experience with marketing automation platforms; Marketo strongly preferred
โจ Nice to Have
- Ability to manage multiple concurrent campaigns with strong prioritization
- Strong copywriting and editing skills for promotional materials
- High proficiency with Microsoft Office; familiarity with CRM tools
๐ Benefits & Perks
- ๐๏ธ Flexible PTO
- ๐ฅ Comprehensive medical, dental, vision coverage from day one
- ๐ Tuition reimbursement program including language courses
- ๐ถ Paid parental leave and adoption reimbursement
- ๐ง Free Calm app and wellbeing support
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter screenยท 30 min
- 2Hiring manager interviewยท 45 min
- 3Panel or skills assessmentยท 60 min
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