Tech Stack

Description

You will own the full member journey from first touch through exam completion, driving roadmap for identity, onboarding, engagement, and conversion funnels. Your work will increase registration rates, improve funnel performance, and boost completion rates, partnering cross-functionally to create a seamless, conversion-optimized experience.

Requirements

• 5–8+ years of product management experience, ideally in growth, consumer engagement, or funnel optimization roles
• Proven ability to improve funnel performance through experimentation and data-driven decision-making
• Hands-on experience with SQL and modern analytics tools such as Amplitude, Mixpanel, Looker, or GA
• Strong background in A/B testing, hypothesis design, statistical thinking, and rapid iteration loops
• Deep comfort in discovering friction across identity, onboarding, login/registration, and member engagement flows

Responsibilities

• Own and optimize end-to-end member engagement and activation roadmap including login, registration, onboarding, identity flows, member home, and profile management
• Build intuitive, frictionless experiences to improve registration rate, increase order initiation, and boost exam completion
• Design and execute A/B tests and experimentation frameworks to identify funnel improvements from first touch to order completion
• Partner closely with Marketing and Growth for cohesive messaging, personalized journeys, and high-performing acquisition-to-activation handoffs
• Leverage analytics tools (Amplitude, Looker, SQL) to develop insights, diagnose friction points, and uncover opportunities to increase funnel efficiency and retention