💼 About This Role

You'll lead lifecycle strategies for FanDuel Predicts, driving engagement and customer value across the user journey. You'll own end-to-end program development and optimization, collaborating with cross-functional teams to deliver personalized campaigns that improve retention and lifetime value. This role offers the chance to shape customer connection at scale in the gaming industry.

🎯 What You'll Do

• Own end-to-end lifecycle strategy from ideation through analysis
• Design and optimize lifecycle communications and product journeys
• Develop and implement segmentation strategies based on behavioral data
• Lead a test-and-learn roadmap to improve engagement and retention

📋 Requirements

• 5 years experience in marketing or commercial roles
• Strong design thinking skills and project management experience
• Proven ability to manage cross-functional stakeholders
• Results-oriented with an analytical approach to decision making

✨ Nice to Have

• Knowledge of sports, casinos, culture, or regulated industries
• Baseline understanding of marketing platforms, ESPs, and CDPs

🎁 Benefits & Perks

• 🏥 Health plans with fertility and family planning support
• 🧠 Mental health support programs
• 🏋️ Fitness benefits

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min