💼 About This Role

You'll define and lead Crytek's global publishing strategy, reporting to the Co-CEO and working with the COO and CTO. You'll drive player acquisition and retention through data-informed lifecycle strategies and global brand storytelling. You'll direct a talented team to build a unified publishing framework that integrates product strategy, marketing, and community engagement.

🎯 What You'll Do

• Build and lead global publishing strategy integrating marketing, commercial, and franchise management.
• Shape long-term portfolio growth strategies using player insights and market trends.
• Drive player acquisition, retention, engagement, and monetization through data-informed lifecycle strategies.
• Lead global brand positioning and creative storytelling across channels and regions.

📋 Requirements

• 10+ years of senior leadership in publishing, commercial, or marketing roles.
• At least 5 years in the video games industry.
• Proven success driving global franchise growth and live service ecosystems.
• Deep expertise in audience segmentation, platform ecosystems, and data-informed marketing.

✨ Nice to Have

• Experience building teams and mentoring talent in matrixed organizations.
• Knowledge of AI and automation in marketing.
• Passion for video games and player communities.

🎁 Benefits & Perks

• 🚀 Lead a talented team with significant impact on global strategy.
• 💡 Shape the future of Crytek's portfolio and player experiences.
• 🌍 Relocation support to Frankfurt am Main, Germany.
• 🏢 Onsite collaboration in a creative and dynamic environment.
• 🎮 Work on iconic game franchises with a passionate team.

🚩 Heads Up

• Requires relocation to Frankfurt (not remote).
• High-level role with broad scope; may face cross-departmental challenges.