💼 About This Role

You'll lead Addi's copy function, blending elite creative craftsmanship with performance-driven data to scale the brand's voice across financial products and retail campaigns. You'll integrate AI-driven workflows to multiply output speed and effectiveness without compromising brand integrity.

🎯 What You'll Do

• Own and elevate all copy output across financial products and retail campaigns.
• Deliver copy-led campaigns with proven efficiency outcomes (OR, CTR, CTOR).
• Embed AI agents into creative workflows for ideation and variant testing.
• Build a living content testing repository connecting copy with data insights.

📋 Requirements

• 5+ years leading creative or copy teams in fast-paced environments.
• Portfolio demonstrating both brand-building and high-efficiency performance campaigns.
• Ability to translate complex financial topics into clear, motivating language.
• Comfortable reading performance data and iterating copy based on results.

✨ Nice to Have

• Experience in fintech or e-commerce.
• Proven record of creative work driving measurable business outcomes.
• AI tool integration expertise.

🎁 Benefits & Perks

• 🎯 Real Impact at scale: reach hundreds of thousands of Colombians.
• 💡 Seat at Strategy Table: co-create with Head of Brand.
• 🤖 Build the Future of Creative: architect AI workflows from the start.