2h ago
Senior Client Director
New York City, New York
full-timesenioradvertising
Description
You will serve as the strategic lead for a Deposits and Savings portfolio, partnering with executives to drive growth through data-led digital marketing in a volatile rate environment. You'll own the client relationship, navigate macroeconomic shifts, and ensure media strategies are continuously optimized to protect deposit volume.
Requirements
- 6+ years delivering full-service integrated media solutions, ideally in finance or regulated vertical
- Experience at an independent media agency
- Strong integrated media planning and strategy background
- Fluency in modern measurement (MMM, MTA models)
- Systems-thinking mindset and strong client leadership skills
Responsibilities
- Lead digital media strategy aligned with product and business priorities
- Manage digital marketing response to volatile pricing and macro rate changes
- Partner with product teams to support growth of high-value customers and new product launches
- Drive test-and-learn approach to performance optimization
- Lead cross-channel teams with clarity and authority, ensuring strong collaboration
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