2h ago

Senior Client Director

New York City, New York
full-timesenioradvertising

Description

You will serve as the strategic lead for a Deposits and Savings portfolio, partnering with executives to drive growth through data-led digital marketing in a volatile rate environment. You'll own the client relationship, navigate macroeconomic shifts, and ensure media strategies are continuously optimized to protect deposit volume.

Requirements

  • 6+ years delivering full-service integrated media solutions, ideally in finance or regulated vertical
  • Experience at an independent media agency
  • Strong integrated media planning and strategy background
  • Fluency in modern measurement (MMM, MTA models)
  • Systems-thinking mindset and strong client leadership skills

Responsibilities

  • Lead digital media strategy aligned with product and business priorities
  • Manage digital marketing response to volatile pricing and macro rate changes
  • Partner with product teams to support growth of high-value customers and new product launches
  • Drive test-and-learn approach to performance optimization
  • Lead cross-channel teams with clarity and authority, ensuring strong collaboration
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