💼 About This Role

You'll lead the transformation of product marketing from feature-based to value-based storytelling at Socure, building identity verification infrastructure. You'll own the narrative, drive go-to-market strategy, and enable sales teams. This is a high-impact executive role reporting to the CMO with a team of 11.

🎯 What You'll Do

• Build value-based messaging architecture using Force Management methodology
• Lead solution and outcome-based positioning across product portfolio
• Drive GTM strategy and product launches with measurable pipeline impact
• Enable commercial organization with playbooks, battlecards, and ROI tools
• Lead and grow a high-performing product marketing team of 11

📋 Requirements

• 12+ years in product marketing in B2B technology or SaaS
• 5+ years in executive leadership roles in high-growth companies
• Mastery of Force Management Command of the Message methodology
• Proven experience building and implementing value-based messaging frameworks

✨ Nice to Have

• Experience in identity verification or fraud prevention industry
• Background in both product marketing and sales enablement

🎁 Benefits & Perks

• 💰 Competitive compensation with equity and bonus
• 🏥 Health insurance
• 🏖️ Unlimited PTO
• 📈 Career growth opportunities in high-growth company

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter phone screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Executive interview· 60 min
4. 4Final presentation· 60 min

🚩 Heads Up

• Job description is extremely long and repetitive, suggesting lack of clarity
• Requires 12+ years experience but role title may inflate seniority