💼 About This Role

You'll capture consumer voice and sentiments for Star Bharat's shows. You'll lead qualitative research to generate insights that enhance storytelling and character development. This role offers deep impact on content strategy for a leading GEC channel.

🎯 What You'll Do

• Collaborate with internal stakeholders to define research objectives and deliverables.
• Commission and conduct qualitative research for new shows and campaigns.
• Analyze consumer feedback to provide actionable insights for content and communication teams.
• Monitor GEC content daily to stay abreast of programming and storytelling trends.

📋 Requirements

• 4-6 years of qualitative consumer research experience
• MA or PG degree in Sociology, Psychology, or Behavioral Sciences
• Deep understanding of consumer behavior and human psychology
• Passion for analyzing content and storytelling trends

✨ Nice to Have

• Experience in media or entertainment industry
• Familiarity with Indian television landscape