Tech Stack

Description

You will lead digital strategy for large B2B clients, shaping full-funnel paid media plans to drive pipeline and revenue. You'll own client relationships, architect integrated media across paid search, social, programmatic, and ABM, and collaborate with data teams to optimize toward business outcomes.

Requirements

• 5+ years digital marketing experience with B2B performance strategy focus
• Proven success leading paid media for enterprise or mid-market B2B clients
• Deep understanding of full-funnel marketing and account-based strategies
• Experience translating CRM data and sales metrics into media insights
• Skilled in media forecasting, budget allocation, and measurement frameworks

Responsibilities

• Lead day-to-day strategy and client communications for 2-3 enterprise B2B accounts
• Own client growth, retention, and roadmap development focused on pipeline and revenue
• Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate
• Guide media forecasting, annual planning, and performance reporting with funnel-stage attribution
• Collaborate with data and CRM teams to optimize toward business outcomes using Salesforce and HubSpot