Description

You will own programs that drive qualified pipeline through lead buying, content syndication, and affiliate advertising, focusing on efficiency, measurability, and ROI. You'll collaborate cross-functionally to ensure every dollar spent generates pipeline that converts, analyzing data to uncover growth opportunities and improve ROAS.

Requirements

• Data-driven mindset with strong analytical skills to optimize ROAS
• Experience managing affiliate, lead buy, or content syndication programs
• Ability to work cross-functionally with Sales, Demand Generation, Marketing Operations, and Content
• Strategic and hands-on, comfortable in a fast-paced environment
• Proven track record of driving qualified pipeline through paid channels

Responsibilities

• Build and manage the affiliate program, including partner recruitment, onboarding, and activation
• Define commission structures and program terms with Finance and Legal
• Manage relationships with third-party lead vendors, including contract negotiation and performance reviews
• Plan and execute content syndication campaigns, selecting appropriate content and targeting parameters
• Own performance reporting across all three channels (affiliates, lead buy, content syndication)