Tech Stack

Description

You will own the B2B event marketing strategy for the ClassPass Corporate Wellness Program, driving awareness, pipeline, and relationships through end-to-end event planning and execution. You'll collaborate with Sales, Product, and Creative teams to create impactful marketing experiences and measure ROI using Salesforce.

Requirements

• 3+ years B2B marketing experience in SaaS or technology
• Proven expertise in event strategy and execution with pipeline impact
• Exceptional communication and presentation skills
• Strong sales enablement and cross-functional collaboration
• Data-driven approach to measuring and optimizing programs

Responsibilities

• Design and execute comprehensive B2B events strategy driving awareness, pipeline, and relationships
• Own full event lifecycle from concept through post-event ROI measurement
• Plan and execute end-to-end events demonstrating ClassPass value proposition
• Manage event budgets, logistics, and vendor relationships
• Leverage Salesforce to track event performance and influence