Tech Stack

Description

You will lead the partner marketing strategy, bridging Sigma's partner and marketing teams to drive joint go-to-market execution. You'll craft executive positioning, manage co-marketing campaigns, and own MDF budgets to maximize impact with key ecosystem partners.

Requirements

• 8-10 years B2B technology marketing experience in partner marketing or alliances
• Deep understanding of cloud data warehouse ecosystems (e.g., Snowflake, Databricks)
• Proven ability to craft messaging for executive-level partners and end-customers
• Experience managing MDF budgets and tracking program performance
• Willingness to travel occasionally to partner events and conferences

Responsibilities

• Act as marketing liaison to partner managers and executives, aligning Sigma's value with partner roadmaps
• Develop partner characterization profiles and strategic tiering to identify market whitespace
• Create executive value propositions and strategic storytelling for joint partner solutions
• Design and execute integrated co-marketing campaigns including webinars, ebooks, and ABM plays
• Own MDF strategy and budgets, ensuring alignment with high-priority goals