9h ago

Product Marketing Lead

Los Angeles, CA

$170k-$200k / year

full-timeseniorai-ml

💼 About This Role

You'll lead go-to-market strategy for AI-powered products and drive adoption among enterprise customers. You'll partner cross-functionally to shape positioning and messaging that breaks through in the adtech and programmatic media space.

🎯 What You'll Do

  • Conduct competitive research and win/loss analysis
  • Lead go-to-market strategy for product launches
  • Create sales enablement assets and battle cards
  • Collaborate with Product, Sales, and Customer Success

📋 Requirements

  • 7+ years of B2B product marketing experience
  • Proven success in multi-product high-growth environments
  • Experience with integrated marketing plans across enterprise and PLG
  • Deep experience leading product launches and developing messaging

✨ Nice to Have

  • Experience in adtech, marketing measurement, or programmatic media
  • Familiarity with AI-driven product marketing and generative AI tools

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

  1. 1Recruiter Screen· 30 min
  2. 2Hiring Manager Interview· 45 min
  3. 3Cross-functional Panel· 60 min
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