7h ago
Senior CRM Strategist
Ireland
โจ $120k-$160k / yearest.
full-timesenior Remotesoftware
๐ Tech Stack
๐ผ About This Role
You'll lead lifecycle marketing engagements for mobile app businesses, shaping retention strategies within a global technology environment. Your core impact is improving user engagement and subscription performance through data-driven experimentation. This role offers strong visibility and ownership, with the chance to become a recognized thought leader in the mobile app ecosystem.
๐ฏ What You'll Do
- Lead client CRM strategy audits and campaign planning.
- Design engagement frameworks for onboarding and retention.
- Analyze lifecycle metrics to identify growth opportunities.
- Develop scalable playbooks for reuse across accounts.
๐ Requirements
- 5-8+ years of experience in CRM or lifecycle marketing for subscription apps.
- Expertise with platforms like Braze, Iterable, or CleverTap.
- Proven skill in designing multi-step lifecycle campaigns and retention experiments.
- Advanced analytical abilities using data analytics tools for customer behavior.
โจ Nice to Have
- Experience in thought leadership or public speaking.
- Experience with subscription app ecosystems or CRM consulting.
- Content creation related to lifecycle marketing.
๐ Benefits & Perks
- ๐ฐ Competitive compensation including equity.
- ๐๏ธ Generous time-off for work-life balance.
- ๐ป Workspace setup allowance.
- ๐ Annual professional development stipend.
- ๐ Fully remote with global collaboration.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter phone screenยท 30 min
- 2Hiring manager interviewยท 45 min
- 3Technical case studyยท 60 min
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