🛠 Tech Stack

💼 About This Role

You'll lead marketing measurement strategy at Maple, a fast-growing health tech company. You'll transform complex data into actionable insights that optimize omnichannel performance and uncover growth opportunities. This role owns cross-functional initiatives in advanced segmentation, personalization, and full-funnel measurement.

🎯 What You'll Do

• Design and own marketing measurement frameworks.
• Lead advanced media measurement and attribution.
• Develop predictive models for personalized marketing.
• Oversee dashboards and KPI infrastructure.

📋 Requirements

• 7+ years in marketing analytics or data science.
• Experience with attribution, incrementality, or MMM.
• Proven ability to build and scale reporting dashboards.
• Strong understanding of digital marketing and full-funnel measurement.

✨ Nice to Have

• Predictive modeling or personalization frameworks.
• Tracking tools like Google Tag Manager or conversion APIs.
• B2C, SaaS, or healthcare experience.

🎁 Benefits & Perks

• 🏥 Competitive benefits package (health, dental, counseling, life insurance).
• 💪 Health spending account for wellness essentials.
• 🩺 Maple access for virtual healthcare for you and family.
• 📚 Flex Benefits Budget with learning and development funds.
• 🌴 4 weeks vacation plus 10 paid health days.

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical Assessment· 60 min