Description

As VP of Product Marketing, you will own end-to-end product marketing strategy, drive differentiated positioning and messaging, and lead product launches for 6sense, a leader in the RevTech/Revenue AI category. You will manage a large team, shape category-defining narratives, and ensure market momentum.

Requirements

• 15+ years of product marketing leadership experience in high-growth B2B SaaS; RevTech/MarTech preferred.
• Proven success leading and scaling large (20+) product marketing teams.
• Demonstrated ability to build differentiated positioning, messaging, and thought leadership programs.
• Strong cross-functional collaboration skills and executive-level communication presence.
• High-energy, adaptable leader with passion for innovation and customer-centricity.

Responsibilities

• Lead end-to-end ownership of product marketing, setting strategic vision and defining team direction.
• Develop thought leadership and category-defining narratives advancing 6sense's role in RevTech/Revenue AI.
• Own platform positioning, core messaging, and differentiated value propositions.
• Craft tailored narratives for Marketing, Sales, Customer Success, and Revenue Operations personas.
• Define and execute product launch strategy ensuring readiness and adoption.
• Oversee development of buyer-facing content: messaging frameworks, solution guides, demos, videos, interactive content.
• Define organizational strategy, hiring plans, goals, KPIs, and budget for product marketing team.
• Lead a team fostering innovation, collaboration, and customer-centricity.