7h ago
Paid Social Specialist
India
โจ $40k-$60k / yearest.
contractmid Remote
๐ Tech Stack
๐ผ About This Role
You'll drive growth and performance of large-scale paid social campaigns targeting high-intent B2B audiences across Meta, LinkedIn, TikTok, and more. You'll optimize budgets, bidding, and creatives to maximize ROAS while collaborating with creative, analytics, and marketing teams. This fully remote role offers the chance to manage multi-platform campaigns in a fast-paced, data-driven environment.
๐ฏ What You'll Do
- Build, launch, manage, and optimize paid social campaigns across Meta, LinkedIn, TikTok, and other channels.
- Develop audience targeting strategies using core audiences, retargeting, and lookalike segments.
- Monitor performance and optimize budgets, bidding, targeting, and creatives to improve ROAS.
- Analyze campaign data with Google Analytics, Looker Studio, or Tableau to identify trends.
๐ Requirements
- 3-5 years hands-on experience with Meta Ads and LinkedIn Ads platforms.
- Proven experience managing performance-driven campaigns with significant monthly ad budgets.
- Strong understanding of audience segmentation, bidding strategies, and conversion optimization.
- Ability to manage multiple campaigns and priorities in a fast-paced remote environment.
โจ Nice to Have
- Knowledge of additional social advertising platforms like TikTok, Quora, or Reddit.
- Experience with analytics tools such as Google Analytics, Looker Studio, or Tableau.
๐ Benefits & Perks
- ๐ฐ Competitive hourly compensation based on experience
- ๐ Fully remote work within India
- ๐ Global B2B campaigns with large-scale budgets
- ๐ Exposure to advanced paid media strategies and tools
- ๐ค Collaborative, innovation-focused culture
๐จ Hiring Process
Estimated timeline: 2-3 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical Assessmentยท 1 hour
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