21h ago
Head of Demand Generation
San Francisco, CA
$150k-$200k / year
full-timesenior Hybrid
🛠 Tech Stack
💼 About This Role
You'll build and scale CivilGrid's first multi-channel demand gen engine for SaaS construction tech. You'll own the full funnel from awareness to qualified pipeline, partnering with Sales and Product Marketing. This is a chance to found the demand gen function at a well-funded, fast-growing startup with exceptional product-market fit.
🎯 What You'll Do
- Develop and execute integrated demand strategy across ABM, field, and digital.
- Design and run ABM campaigns for top strategic accounts.
- Own website revamp, landing pages, tracking (GA, GTM), and form fills.
- Manage industry event presence including booth, outreach, and nurture.
📋 Requirements
- 5+ years of demand gen, growth, or revenue marketing experience.
- Proven track record influencing multi-million-dollar pipeline through ABM and field programs.
- Hands-on marketing ops experience with HubSpot, Salesforce, GA, GTM, and CMS tools.
- Analytical mindset with ability to manage data quality and optimize for pipeline efficiency.
✨ Nice to Have
- Experience in SaaS construction tech or B2B industrial.
- Experience with webinar or content syndication programs.
- Familiarity with account-based advertising platforms.
🎁 Benefits & Perks
- 🏥 Health insurance
- 💰 Equity
- 🏖️ Unlimited PTO
- 🔄 Flexible remote-friendly work
- 📋 FSA (health and dependent care)
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