1h ago

Director, Content Strategy & Activation

Cincinnati, Ohio, United States
directordigital health

Description

You will build and lead the Content Marketing Center of Excellence, architecting a comprehensive content strategy that supports multiple business units and drives engagement, demand, and retention. This role blends visionary strategy with hands-on execution, managing a team while creating high-impact content and measurable business results.

Requirements

  • Strategic and hands-on content marketing leadership experience
  • Experience building and leading a Center of Excellence
  • Expertise in enterprise storytelling and campaign activation
  • Proficiency in AI-enabled content scaling
  • Ability to combine visionary strategy with execution-oriented operations

Responsibilities

  • Architect and operationalize comprehensive content strategy across business units
  • Align content to enterprise priorities and drive engagement, demand, and retention
  • Manage and mentor a team of content marketers
  • Personally contribute to high-impact content development and campaign integration
  • Define roadmap and ensure content delivers measurable business results
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